Y&R to Lead Bespoke Partnership of Best-in-Class Agencies Across
BOCA RATON, Fla.--(BUSINESS WIRE)--Mar. 12, 2018--
Office Depot, Inc. (NASDAQ:ODP) and Y&R announced today that Office
Depot has selected WPP’s (NASDAQ: WPPGY) Y&R-led Office Depot
Partnership as the brand’s new marketing partner. The agency appointment
is an important step as Office Depot continues its transformation from a
traditional office products retailer to a broader business services
The Y&R-led Office Depot Partnership brings together best-in-class
solutions from across the WPP network, including the expertise of
Landor, VML and MediaCom. The Office Depot Partnership will handle
consolidated marketing activities: Y&R will lead extensive brand
platform development and creative campaign work, with Landor handling
brand identity development, VML focusing on digital transformation and
ecommerce solutions, and MediaCom handling media duties.
“Our vision and strategy to transform Office Depot is laser focused on
better serving small business owners, enterprise customers and consumers
with the products and technology services they want,” said Jerri DeVard,
chief marketing and customer officer of Office Depot, Inc. “The Y&R-led
Partnership will walk this road of transformation with us as we bring
our vision to life in a new way that excites and energizes people about
Y&R Global CEO David Sable, stated, “We see this as an exciting
opportunity to work with people who want to transform their business,
and we are partnering across disciplines and channels. To that end, we
have drawn from the highest tier of expertise around the WPP network to
join Office Depot in what we believe will be a category revolution.”
This selection follows the news that Office Depot recently unveiled its
Austin market makeover of 14 stores in Austin, Texas, that integrate the
company’s BizBox offering. The reimagined stores offer a
first-of-its-kind suite of services for small businesses and
About Office Depot, Inc.
Office Depot, Inc. (NASDAQ:ODP) is a leading provider of business
services and supplies, products and technology solutions through its
fully integrated omni-channel platform of approximately 1,400 stores,
online presence, and dedicated sales professionals and technicians to
small, medium and enterprise businesses. Through its banner brands
Office Depot®, OfficeMax®, CompuCom® and Grand&Toy®, the company offers
its customers the tools and resources they need to focus on their
passion of starting, growing and running their business. For more
information, visit news.officedepot.com
and follow @officedepot on Facebook, Twitter and Instagram.
Office Depot is a trademark of The Office Club, Inc. OfficeMax is a
trademark of OMX, Inc. CompuCom is a trademark of CompuCom Systems, Inc.
Grand&Toy is a trademark of Grand & Toy, LLC in Canada. ©2018 Office
Depot, Inc. All rights reserved. Any other product or company names
mentioned herein are the trademarks of their respective owners.
About the Office Depot Partnership Companies
Y&R is one of the leading and most iconic global advertising
agencies. It operates as a Global Boutique, connecting deep insights
from local business needs and consumers with strategies and objectives
that travel across borders. United by a global infrastructure and common
tools and technology, all Y&R clients have access to people and
resources from everywhere in its network. Y&R has 189 offices in 93
countries around the world, with clients that include Bel Brands,
Colgate-Palmolive, Danone, Dell, Pepperidge Farm, Sanofi, Telefonica and
Xerox, among many others. Y&R is part of WPP (NASDAQ: WPPGY).
Landor is a global brand strategy and design company with 27
offices across 21 countries, dedicated to creating compelling brand
stories and creating vivid brand experiences. Landor delivers a broad
range of services that make the most of today’s technologies and
limitless opportunities, building agile brands, internally and
externally, across channels and borders.
VML is a full-service marketing agency with tremendous
capabilities in leading digital transformation for its clients. It
specializes in creating customer and enterprise platforms that deliver
new revenue streams and business models using technology focused on
services, operations and commerce experience. Transformation is achieved
by a world-class fusion of strategy and intelligence with platforms and
experiences, all underpinned by in-house technology skills that deliver
across the connected consumer experience.
MediaCom is one of the world’s leading media planning and buying
agencies, and part of the GroupM family. GroupM is WPP’s media
investment management group and the world’s largest media-buying entity,
with more than $102 billion in billings. MediaCom has a unique approach
to planning and buying across paid, owned and earned media. By
optimizing the entire communications system of content and connections,
not just the individual channels within it, MediaCom drives demonstrably
better business results for its clients.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180312005824/en/
Source: Office Depot, Inc.
Office Depot, Inc.
Danny Jovic, 561-438-1594